Who are we and what do we do?

Founded in 1998, Apogee has consulted on user research projects and UX training globally with the core focus to introduce human centred design into Asia.

As part of this, we also founded UX Hong Kong and we co-founded UXPA China's "User Friendly" conference.

Dan has lectured about user centred design globally. He has co-authored two books including "Global UX" with Whitney Quesenbery and the "Usability Kit" with Gerry Gaffney with both publications covering practical practices that encourage rolling customer understanding as part of both a UX practice and product management and leadership.

Apogee has consulted, trained and written articles based on our experience in domains including banking, hotels, logistics, media, ecommerce, utilities, information technology, mobility, consumer electronics, telecoms, mutual funds, insurance, fashion and furniture to name a few.

Founders & Lead Consultants


Josephine Wong
Jo is a co-founder of Apogee Asia Ltd, Make Meaningful Work and UX Hong Kong. She grew up in the multicultural city Hong Kong, with her Chinese-Burmese father and Chinese-Indonesian mother. Fluent in Cantonese, Mandarin, and English, Jo collaborates with global teams, conducting design research, usability testing, design workshops and training. She is passionate about the environment, political and economic systems; and discovering how we can live healthier, happier lives without adversely impacting less fortunate people. She is a member of the Usability Professionals’ Association (UPA) Hong Kong Chapter. Jo attended Melbourne University, completing a Bachelor of Social Science Information Management.

Daniel Szuc
Originally from Australia, Dan has been based in Hong Kong for over 20 years. He is a co-founder of both Make Meaningful Work and UX Hong Kong. Dan has been involved in the field of User Experience for more than 20 years. He has lectured on user centred design globally and is the co-author of two books: Global UX, with Whitney Quesenbery, and Usability Kit, with Gerry Gaffney. He is a founding member and Past President of the UPA China Hong Kong Branch and was a co-founder of the UPA China User Friendly conferences. Dan holds a BS in Information Management from Melbourne University Australia.

For the past 20 years, we have helped the following clients :

  • Real Estate Australia
  • Fidelity
  • HSBC
  • Hang Seng
  • DBS
  • CCBA
  • OCBC
  • The World Bank
  • Asian Development Bank
  • The Langham Group
  • Marriott
  • Fedex
  • Juniper Networks
  • PCCW
  • CLP
  • Reuters
  • The South China Morning Post (SCMP)
  • Google
  • Yahoo
  • eBay
  • Nokia
  • Cathay Pacific
  • Asia Miles
  • Dell
  • Michelin
  • Net-a-Porter