Apogee is a Design Research Consultancy based in Hong Kong and we help clients to Make Meaningful Work

Apogee was co­founded by Josephine Wong and Daniel Szuc.

Daniel Szuc
Dan is a co-founder and principal at Apogee and co-founder of Make Meaningful Work, as well as the co-founder of UX Hong Kong.

He has been involved in the UX field for over 20 years, and has been based in Hong Kong for over 20 years. Dan has lectured about user-centered design globally. He has co-authored two books including Global UX with Whitney Quesenbery and the Usability Kit with Gerry Gaffney. @dszuc

Josephine Wong
Jo grew up in multicultural Hong Kong, with a Chinese-Burmese father and Chinese-Indonesian mother. She collaborates with global teams conducting research in Cantonese, Mandarin and English.

Jo is passionate about the environment, political and economic systems and how we can live healthier and happier lives while not adversely impacting less fortunate people. She is a co-founder of Apogee, the co-founder of UX Hong Kong and Make Meaningful Work @igiwong

Hok Wong
Hok is a co-founder of UX Hong Kong and has completed research in multiple business domains. Hok completed an Information Technology degree in Business Systems at Monash University in Melbourne, Australia.

For the past 20 years, we have helped the following clients :

  • Real Estate Australia
  • Fidelity
  • HSBC
  • Hang Seng
  • DBS
  • CCBA
  • OCBC
  • The World Bank
  • Asian Development Bank
  • The Langham Group
  • Marriott
  • Fedex
  • Juniper Networks
  • PCCW
  • CLP
  • Reuters
  • The South China Morning Post (SCMP)
  • Google
  • Yahoo
  • eBay
  • Nokia
  • Cathay Pacific
  • Asia Miles
  • Dell
  • Michelin
  • Net-a-Porter

Reach for Global Design Research
Apogee is also a member of a Global Design Research network called REACH as co­founded with STBY. REACH is a network brings together a range of world­class international experts, who all possess several years experience in research and design consulting for large corporate clients.

The network is currently composed of 10 companies based across four continents, and is able to provide rich insights into customers in multiple markets.

A shared vision and mutual understanding of the processes of design research is coupled with the unique perspective of their respective countries that each company possesses; the network facilitates the kind of insights only obtainable through ‘local experts’ in a way that can be quickly and easily integrated into global projects.

Each company is made up of seasoned professionals who are truly grounded in their local culture.