A design research consultancy in Hong Kong. We help clients answer this question -- how can we "Make Meaningful Work?"

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The value of why?

When looking at a product have you ever heard yourself saying : “why would anyone buy this?” “why would people use this?” I have. Unfortunately, there have been many times when I look at products and experience the “I don’t get it moment”. I mean, I understand the functions being…

Future work themes

What does future work look like? We have identified 10 themes that deserve further attention, discussion, and writing. We will focus on 2 themes per post. Each of these themes forces us to think more deeply about our practice, the skills that we need, who can teach us these skills,…

Drama class routines

When Dan was in secondary school in Australia in the 1980s, his school decided to introduce drama as a subject in the curriculum. This was new to all of the students. In rehearsing the skills that they needed to do a play together, the students had to constantly practice different…

Exploring courses of action

Projects need routines On projects, we define a routine as a combination of tasks or activities that foster better habits and behaviors over time, which results in the design and development of more meaningful experiences for people. So, for projects: What are the routines that exist today? What routines deserve…

Designing projects for success

We are continually searching for ways to encourage accessible, warm, and inviting conversations on projects using less jargon and supported by collecting customer stories and observations. We have also been taking some time to reflect on our projects over the last 20 years or so, focusing particularly on how projects…